Brand strategy and creative direction. Built from the inside out.
With 15+ years across brand strategy, creative direction, and experience design, I work at the place where systems thinking meets emotional truth.
I build the frameworks that hold brands together, where brand leads, product follows, and communication reveals character. I ask the questions that surface what a brand actually is, underneath the brief and underneath what the team thinks they're making. I'm drawn to brands where human connection is the point, not a feature.
Outside of work, I write short stories, play with my two daughters, and catch waves whenever the Lisbon sun allows, usually with a book nearby and salt still in my hair.
eyeso marketplace
product design
nádia carmo
Brand strategist and creative director
Brand strategy and creative direction. Built from the inside out.
With 15+ years across brand strategy, creative direction, and experience design, I work at the place where systems thinking meets emotional truth.
I build the frameworks that hold brands together, where brand leads, product follows, and communication reveals character. I ask the questions that surface what a brand actually is, underneath the brief and underneath what the team thinks they're making. I'm drawn to brands where human connection is the point, not a feature.
Outside of work, I write short stories, play with my two daughters, and catch waves whenever the Lisbon sun allows, usually with a book nearby and salt still in my hair.
eyeso marketplace
product design
nádia carmo
Brand strategist and creative director
Brand strategy and creative direction. Built from the inside out.
With 15+ years across brand strategy, creative direction, and experience design, I work at the place where systems thinking meets emotional truth.
I build the frameworks that hold brands together, where brand leads, product follows, and communication reveals character. I ask the questions that surface what a brand actually is, underneath the brief and underneath what the team thinks they're making. I'm drawn to brands where human connection is the point, not a feature.
Outside of work, I write short stories, play with my two daughters, and catch waves whenever the Lisbon sun allows, usually with a book nearby and salt still in my hair.
eyeso marketplace
product design
nádia carmo
Brand strategist and creative director